You might have found yourself asking, what is the point of a blog? Every website seems to have one, but do you really need one? The answer is.. yes! And here’s 5 reasons why:
Drive traffic to your website
Your website is a sales tool; a platform for you to showcase your product/service and show your target audience why they need to buy from you, not your competitors. That means every piece of content is carefully considered and constructed to guide consumers to the end goal = purchase. Your blog, however, is an opportunity to create additional content related to your industry that consumers want to read.
By exploring topics such as the problems your target audience face and industry trends, you can be discovered by consumers who weren’t directly looking for your product/service. By creating valuable content, you can guide additional traffic to your website, which in turn encourages the opportunity for additional sales.
Boost your SEO performance
As well as the other benefits mentioned above, increased traffic to your website will help boost your SEO performance. Search engine such as Google and Bing use algorithms to rank search results by their relevance to specific queries. The more page visits and engagement a page gets, the more search engines will trust your website, therefore increasing your position to the top of search results.
Gain authority in your niche
Exploring further areas within your industry and discussing answers to questions that many people have helps to build your brand’s reputation as a trusted authority figure within your niche. Being seen as an expert of the field will not only help build consumer’s trust of your business, but also your product/service. Not only that, but customers that respect you as a knowledgeable authority are also more likely to recommend you to others without having dealt with your business before.
Encourage consumer engagement
One of the great things about a blog is that they allow you to show your brand’s personality. Whilst it’s still important to maintain your brand’s tone of voice, there is the opportunity to discuss additional topics that your brand believes (as long as it doesn’t jeopardise your brand’s reputation) and voice your opinions on industry news that you can’t do elsewhere. By doing this and talking about less formal topics, you can encourage users to engage with your content and interact in the comment section.
Unique content to share on social media
Creating fresh content to share on social media pages regularly and consistently can be tough, especially if you want to create content of value that users will engage with. Blog content is great for sharing on your social media pages, and intriguing titles can encourage users to click through to your website to find answers and solutions to their problems. Also, by creating blog content around current news topics, you can use trending hashtags and communities to attract new followers.
To summarise, treat your blog as your brand’s voice and be seen as an industry expert. Spend time creating content that consumers will want to read and engage with, and share it wherever you can!
If you’re struggling to utilise your blog, are unsure how to maximise the SEO opportunities or just don’t have the time to post regularly, get in touch to see how we can help!