Paid media

We all know the power of good Pay Per Click (PPC). The backbone to every digital marketing strategy,
and arguably, the most important part in any lead generation campaign

Search advertising

The best way to capitalise on target audiences searching for your products/services

Using conversion optimised paid search campaigns, Proventus are experts at driving highly relevant audiences to landing pages. PPC campaigns are vital to engage your target market and secure them in the buying cycle – a big player in the lead generation funnel.

On average, our campaigns deliver ROAS (return on ad spend) of around 2-4x what is spent in the network! Toot-toot on the trumpet.

On average you need at least 10-12 touchpoints before an individual will enquire / buy from your brand


Another must in any results-based marketing campaign

Keeping consumers engaged is no easy feat, but ensuring you are regularly exposing them to your brand and reinforcing your message is essential… And the the best way to do this is our good friend retargeting! Retargeting allows you to show ads to customers that have already checked you out, but haven’t made a purchase yet. With enticing ads that are relevant to them, retargeting encourages potentially lost customers to progress to the next stage in the buying cycle.

As part of the lead generation funnel marketing strategy, your retargeting ads will show different artwork and messaging at different points in a user’s buying cycle. Increasing ROAS, ROI & conversion rates.

Shopping ads

Dominate Google shopping

Maximise your product exposure with the largest price comparison tool. Google shopping ads are a great way of increasing touch points and increasing conversions through search based shopping.

With the right setup and optimisation, shopping ads can become the biggest ROAS channel in your online marketing strategy. Proventus can help you setup your shopping feeds, implement in the network and ensure all is approved, then expert setup and optimisation to ensure your products are the first to be seen.

Want to see how paid media works within lead generation funnel marketing strategies?

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