Paid search specialists
Proventus is proud to say we are Google partner search specialists; we’re experts and we have the certificiates to prove it! Search advertising can be a beast, but with Proventus as your digital agency partner we can slay it together.
We use the best industry practices (with a few agency secrets) to ensure instant results for our marketing partners. Not to mention, our specialists have previously headed up Google award-winning teams around paid search advertising!
With our expert setup and optimisation, paid search can be the most powerful channel in your online advertising strategy, with returns of up to 5000%+ ROI for some of our marketing partners. On average, Proventus Marketing can improve your average positions by almost double within the first 8-10 weeks of any campaign with SKAG implementation.
All of this then rolled into our unique lead generation funnel marketing strategies, lines your business up for exponential growth.
Ad rank is king
Ad rank (as it’s name suggests) is the ranking system that most ad networks use to define the position of an advert within the ad serving bidding cycle. Simply, it’s how relevant Google (or any other network) defines you are to specific target markets.
When is comes to paid search advertising, securing high ad rank is really important. Take this for example, you’re a digital marketing agency and you want to show for the keyword search “digital marketing” – you need to show Google that you’re the most relevant for that keyword compared to your competitors.
This can be pretty difficult to achieve, especially if your industry is competitive online. That’s not to say it can’t be done though! With a Proventus strategy, setup, implementation and optimisation you can maximise your ad rank scores and bag the golden top position.
Return on ad spend
In most cases, the difference in click-through rate from position 1 to position 2 is almost double. Meaning, that even if you’re at a cushty position two in a highly competitive keyword search, you can still be doing much better.
Generally a higher CTR = increased ROAS. So you, as a business, need to be constantly optimising your campaigns to either stay the best or become the best. Luckily, Proventus has all the tools available to help you reach that peak and stay there.
With all the knowledge, experience, tips and tricks at our disposal (plus a history of implementing and optimising top of the line paid search strategies), you can rest easy knowing you have the right digital agency partners running your campaigns.
All of this then rolled into our unique lead generation funnel marketing campaigns will further help you increase ROI from your campaigns. If you’re curious as to how this could work for you, download our free in-depth guide to lead generation funnel marketing below: