A small business without a digital advertising strategy is like a ship with no captain.
More than two billion people are expected to make their purchase online by 2022. This huge figure includes both products and services.
Looking at numbers, there is a large audience online that your small business can aim into. With the right digital advertising strategy in place, your business can really see an increase in results, whether that’s sales, leads or brand awareness.
A small business starts out with one main goal in mind: to grow. To do that, they need to make people aware of their brand, products and services. To get their product or service out there, they need effective digital advertising strategies.
1. Email Campaigns
Email campaigns are essential for small business advertising campaigns. At the forefront are email newsletters, which are very easy to set up. You place an opt-in form on your website so potential customers will know the latest updates about your company. These sign-ups are usually integrated into websites courtesy of email service providers.
Drip sequence campaigns allow your emails to be automatically sent out based on certain actions the user did or did not take. An example of a drip sequence campaign is if someone added your product to their online cart but didn’t check out.
An email can be automatically sent them reminding them of the product and prompting them to check out. This helps to remind your potential customers to check out.
2. PPC (Pay Per Click)
PPC ads have become a common and effective digital advertising strategy, but they can also be very expensive. In short, PPC allows your website to rank in the top paid search engine results for certain keywords people are searching on Google.
If your business is using keywords that are considered popular (and other businesses are competing for them), then get ready to spend some top dollar for it. But if you want to avoid that and still use PPC effectively, you can always use the more affordable longtail keywords.
Longtail keywords offer more options so you can find words that are cheaper and much more suited to your budget.
Check out how we can help with your PPC Marketing
3. Content Marketing
Content marketing is a great option to drive traffic as well as engagement. In this campaign, you can use almost any kind of content that you have.
Depending on what you have or what you want to use at the moment, you can go with blogs, infographics, videos, and more. Your content is going to be driven by your keywords. So, what you really need here is content that is rich in keywords without losing its quality.
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4. Social Media
We all know the power of social media. It offers unmatched reach that other platforms find hard to rival!
Let us be clear about one thing, though. For social media outreach to work, you need to have the willingness to invest in it. And we are talking both time and money here.
Also important is the exact social media network that you want to focus your efforts on.
Do you want it to be on Facebook? Or maybe you want it on Twitter? Our advice would be to spend some time researching your target audience to see which platform they’re active on the most!
Depending on which platform you choose, they’re may be organic options, or it may be more of a Paid Media platform. Regardless, we’d recommend setting aside an advertising budget to help you accomplish your goals on social media.
Check out how we can help with your Paid Social Media